planeta
  

Categoria: The WineNews Corner

31 Maggio 2017, ore 19:00

IWSR: GLOBAL ALCOHOL CONSUMPTION IS DROPPING FAST. 2016 REGISTERED THE BIGGEST DROP IN THE PREVIOUS FIVE YEARS (1.3% LESS). VODKA CRASHES (4.3% LESS), BUT SPIRITS ARE GROWING STEADILY. BEER FALLS (1.8% LESS), WINE STABLE (0.1% LESS)

Vodka is no longer the preferred drink; gin or tequila have taken over. Bubbles are preferred over still wine, which is still more sought after than beer and cider. In general, though, spirits are no longer the stars on global markets. These are the trends that emerged from the IWSR - International Wine & Spirits Research (www.theiwsr.com, the leading source of data and analysis on the alcohol market) 2016 data, which reported alcohol consumption is falling at an increasingly fast rate. In 2016, global alcohol trade fell 1.3%, against an average rate of minus 0.3% in the previous five years.
The reasons for the accelerated downward trend include a faster decline in beer, a reversal of cider trends and a slowdown in growth of mixed drinks. The market trend for wine, though, is in line with the previous five years; i.e., a steady decline of 0.1%. Bubbles are growing steadily by 1.8% and still wine is falling by 0. 5%.
The beer market went down 1.8% (against a 0.6% drop in the previous five years). The global trend is a reflection of three of the major markets: China, Brazil and Russia, which recorded a sharper decline than previous years, respectively less 4.2%, less 5.3% and less 7.8 % in 2016. Cider has fallen 1.5% after years of solid growth. The markets responsible for this trend reversal were South Africa, which decreased after a period of growth, but especially the United States, where volumes fell 15.2% after years of two-digit growth.
The global spirits market grew 0.3%, but there are two opposite tendencies. Vodka trade has drawn down the overall performance of spirits, decreasing 4.3% (in 2016 also). The numbers are positive for gin (+ 3.7%), tequila (+ 5.2%) and whiskey (+ 1.7%). Vodkas negative trend is largely due to high volume losses in Russia (less 9.3%), which is still, though, the world's largest market. The main markets where spirits sales grew last year were China, the United States and Mexico.
IWSR however, predicts an increase in consumption on the worldwide alcohol market of 0,8% by 2021. Whiskey will be one of the main growth factors, as volumes should grow to 650 million liters by 2021. Mixed drink consumption should increase to over 400 million liters over the next five years, while sparkling wines could add more than 220 million liters to its current consumption. It is estimated that beer will register high growth in many Asian and Sub-Saharan Africa markets.

banner Cecchi English Corner

Altre News



TUTTI GLI ARTICOLI
Vinitaly @Expo Milano 2015 - #vino2015

WineMeteo

variabile Aglianico del Vulture:
Barile (PZ)

Temp: 6°
Precip: -
quasi sereno Alto Adige:
Bolzano (BZ)

Temp: 8°
Precip: -
quasi sereno Alto Adige:
Appiano sulla strada del vino (BZ)

Temp: 7°
Precip: -
sereno con veli Amarone:
Negrar (VR)

Temp: 7°
Precip: -
sereno Barbaresco:
Barbaresco (CN)

Temp: 7°
Precip: -
sereno con veli Bardolino:
Bardolino (VR)

Temp: 8°
Precip: -
sereno Barolo:
Barolo (CN)

Temp: 7°
Precip: -
quasi sereno Bolgheri:
Castagneto Carducci (LI)

Temp: 11°
Precip: -
sereno con veli Brunello di Montalcino:
Montalcino (SI)

Temp: 7°
Precip: -
sereno con veli Chianti Classico:
San Casciano in Val di Pesa (FI)

Temp: 8°
Precip: -
quasi sereno Cinque Terre:
La Spezia (SP)

Temp: 12°
Precip: -
variabile Cir:
Ciro' (KR)

Temp: 11°
Precip: -
sereno con veli Colli Orientali del Friuli:
Manzano (UD)

Temp: 7°
Precip: -
sereno con veli Collio:
San Floriano del collio (GO)

Temp: 7°
Precip: -
sereno con veli Est Est Est:
Montefiascone (VT)

Temp: 6°
Precip: -
variabile Etna:
Castiglione di Sicilia (CT)

Temp: 8°
Precip: -
sereno Franciacorta:
Erbusco (BS)

Temp: 8°
Precip: -
sereno Frascati:
Frascati (RM)

Temp: 10°
Precip: -
sereno con veli Friulano:
Cormons (GO)

Temp: 8°
Precip: -
nuvoloso Greco di Tufo:
Tufo (AV)

Temp: 8°
Precip: -
variabile Lacrima di Morro dAlba:
Morro d'alba (AN)

Temp: 7°
Precip: -
sereno Lambrusco:
Modena (MO)

Temp: 7°
Precip: -
rovesci e schiarite Molise:
Campomarino (CB)

Temp: 10°
Precip: 4-8mm
pioviggine Montepulciano d'Abruzzo:
Chieti (CH)

Temp: 7°
Precip: 0-1mm
sereno con veli Morellino:
Scansano (GR)

Temp: 10°
Precip: -
sereno con veli Nobile di Montepulciano:
Montepulciano (SI)

Temp: 6°
Precip: -
sereno con veli Orvieto:
Orvieto (TR)

Temp: 8°
Precip: -
variabile Primitivo di Manduria:
Manduria (TA)

Temp: 12°
Precip: -
sereno con veli Prosecco:
Valdobbiadene (TV)

Temp: 6°
Precip: -
nuvoloso Rosso Piceno:
Offida (AP)

Temp: 6°
Precip: -
sereno con veli Sagrantino:
Montefalco (PG)

Temp: 7°
Precip: -
parz nuvoloso Sangiovese di Romagna:
Bertinoro (FC)

Temp: 7°
Precip: -
parz nuvoloso Sardegna:
Alghero (SS)

Temp: 13°
Precip: -
variabile Sardegna:
Cagliari (CA)

Temp: 13°
Precip: -
quasi sereno Sicilia:
Menfi (AG)

Temp: 14°
Precip: -
piovaschi e schiarite Sicilia:
Pantelleria (TP)

Temp: 14°
Precip: 0-2mm
piovaschi e schiarite Sicilia:
Marsala (TP)

Temp: 13°
Precip: 0-2mm
sereno con veli Soave:
Soave (VR)

Temp: 7°
Precip: -
quasi sereno Suvereto:
Suvereto (LI)

Temp: 12°
Precip: -
nuvoloso Taurasi:
Taurasi (AV)

Temp: 6°
Precip: -
sereno con veli Torgiano:
Torgiano (PG)

Temp: 9°
Precip: -
sereno con veli Trentino:
Lavis (TN)

Temp: 8°
Precip: -
sereno con veli Trentino:
Mezzocorona (TN)

Temp: 7°
Precip: -
sereno con veli Trentino:
San Michele all'Adige (TN)

Temp: 7°
Precip: -
sereno Valle d'Aosta:
Aosta (AO)

Temp: 6°
Precip: -
sereno con veli Valtellina:
Sondrio (SO)

Temp: 7°
Precip: -
variabile Verdicchio:
Jesi (AN)

Temp: 8°
Precip: -
sereno con veli Vernaccia:
San Gimignano (SI)

Temp: 8°
Precip: -
Mezzacorona

Non solo vino
I capolavori dell'agroalimentare d'Italia