planeta
  

Categoria: The WineNews Corner

27 Aprile 2017, ore 18:46

WHY IS WINE SO POPULAR IN THE US? HISTORICALLY, IT’S THE WINE LOVERS, WHO STILL LEAD WINE PURCHASES TODAY. BUT, THERE IS AN EPOCH CHANGE IN THE NEW GENERATIONS, AS THE MILLENIALS ARE STARTING TO LEAD WINE CONSUMPTION

The reason wine is so popular in the United States and continues to grow is actually due to two well-defined consumer categories - wine lovers and the Millenial generation - about which volumes have been written and more will continue to be written. Women have always been the driving force of growth in the US. Up until a few decades ago wine was not really an option to the average consumer, who preferred spirits and beer. The female audience, instead, has brought wine into the American homes, and today is still the prime buyer.
The US portal "Wine Industry Insight" (www.wineindustryinsight.com) report on data from "Harris Poll Online" reveals that the percentage of those who buy wine is much higher among women. In the range of women between 55 and 64 years old, 70% of women and 65% of men buy wine, while in the 45 to 54 year old range 70% of women buy wine, while only 60% of men make wine purchases.
The epoch and historic change in US consumption comes with the next generation, those between 35 and 44. They have practically canceled the distances, as 82% of women and 80% of men buy wine, while in the youngest (the super famous Millennials, between 21 and 34) the men buy 80% while the women only 70%.

banner Cecchi English Corner

Altre News



TUTTI GLI ARTICOLI
Vinitaly @Expo Milano 2015 - #vino2015

WineMeteo

possibile temporale Aglianico del Vulture:
Barile (PZ)

Temp: 31°
Precip: 0-5mm
quasi sereno Alto Adige:
Bolzano (BZ)

Temp: 27°
Precip: -
quasi sereno Alto Adige:
Appiano sulla strada del vino (BZ)

Temp: 26°
Precip: -
poche nubi Amarone:
Negrar (VR)

Temp: 26°
Precip: -
quasi sereno Barbaresco:
Barbaresco (CN)

Temp: 29°
Precip: -
poche nubi Bardolino:
Bardolino (VR)

Temp: 25°
Precip: -
quasi sereno Barolo:
Barolo (CN)

Temp: 28°
Precip: -
quasi sereno Bolgheri:
Castagneto Carducci (LI)

Temp: 32°
Precip: -
parz nuvoloso Brunello di Montalcino:
Montalcino (SI)

Temp: 25°
Precip: -
poche nubi Chianti Classico:
San Casciano in Val di Pesa (FI)

Temp: 29°
Precip: -
sereno Cinque Terre:
La Spezia (SP)

Temp: 31°
Precip: -
quasi sereno Cirò:
Ciro' (KR)

Temp: 30°
Precip: -
quasi sereno Colli Orientali del Friuli:
Manzano (UD)

Temp: 27°
Precip: -
quasi sereno Collio:
San Floriano del collio (GO)

Temp: 25°
Precip: -
poche nubi Est Est Est:
Montefiascone (VT)

Temp: 28°
Precip: -
possibile temporale Etna:
Castiglione di Sicilia (CT)

Temp: 31°
Precip: 0-5mm
sereno Franciacorta:
Erbusco (BS)

Temp: 29°
Precip: -
quasi sereno Frascati:
Frascati (RM)

Temp: 30°
Precip: -
quasi sereno Friulano:
Cormons (GO)

Temp: 26°
Precip: -
sereno Greco di Tufo:
Tufo (AV)

Temp: 30°
Precip: -
nuvoloso Lacrima di Morro d’Alba:
Morro d'alba (AN)

Temp: 25°
Precip: -
quasi sereno Lambrusco:
Modena (MO)

Temp: 27°
Precip: -
parz nuvoloso Molise:
Campomarino (CB)

Temp: 28°
Precip: -
temporale e schiarite Montepulciano d'Abruzzo:
Chieti (CH)

Temp: 27°
Precip: 5-10mm
quasi sereno Morellino:
Scansano (GR)

Temp: 31°
Precip: -
parz nuvoloso Nobile di Montepulciano:
Montepulciano (SI)

Temp: 23°
Precip: -
parz nuvoloso Orvieto:
Orvieto (TR)

Temp: 28°
Precip: -
parz nuvoloso Primitivo di Manduria:
Manduria (TA)

Temp: 34°
Precip: -
possibile temporale Prosecco:
Valdobbiadene (TV)

Temp: 26°
Precip: 0-5mm
piovaschi e schiarite Rosso Piceno:
Offida (AP)

Temp: 27°
Precip: 0-2mm
parz nuvoloso Sagrantino:
Montefalco (PG)

Temp: 27°
Precip: -
variabile Sangiovese di Romagna:
Bertinoro (FC)

Temp: 24°
Precip: -
velature sparse Sardegna:
Alghero (SS)

Temp: 25°
Precip: -
sereno con veli Sardegna:
Cagliari (CA)

Temp: 32°
Precip: -
sereno Sicilia:
Menfi (AG)

Temp: 29°
Precip: -
sereno con veli Sicilia:
Pantelleria (TP)

Temp: 26°
Precip: -
parz nuvoloso Sicilia:
Marsala (TP)

Temp: 30°
Precip: -
quasi sereno Soave:
Soave (VR)

Temp: 27°
Precip: -
quasi sereno Suvereto:
Suvereto (LI)

Temp: 32°
Precip: -
variabile Taurasi:
Taurasi (AV)

Temp: 31°
Precip: -
parz nuvoloso Torgiano:
Torgiano (PG)

Temp: 29°
Precip: -
quasi sereno Trentino:
Lavis (TN)

Temp: 27°
Precip: -
quasi sereno Trentino:
Mezzocorona (TN)

Temp: 28°
Precip: -
quasi sereno Trentino:
San Michele all'Adige (TN)

Temp: 27°
Precip: -
sereno Valle d'Aosta:
Aosta (AO)

Temp: 26°
Precip: -
quasi sereno Valtellina:
Sondrio (SO)

Temp: 26°
Precip: -
nuvoloso Verdicchio:
Jesi (AN)

Temp: 25°
Precip: -
poche nubi Vernaccia:
San Gimignano (SI)

Temp: 29°
Precip: -
Mezzacorona

Non solo vino
I capolavori dell'agroalimentare d'Italia